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The Dutch authorities decided to drop the use of the name Holland and stick to Netherlands. This came about as an initiative to promote the country’s touristic sector. Moreover, the government sees this move as a smart rebranding strategy for the whole national spirit.
Reasons for the Netherlands Name Change
Many people associate the word “Holland” with relaxed rules of drug usages. Moreover, the Red Light District is another distinguishing icon of tourism. This is an icon which officials hope to disintegrate from.
Perhaps the eminent reason for 2020 name change would be both the European and international agendas of the country. As the Netherlands will participate in the Eurovision, let alone it will host it. Hence, it becomes inevitable for a name change for the sake of the global music industry.
On the other hand, the Olympic Games that will take place in Tokyo in 2020, will further be part of the rebranding strategy. Again, this event will act as a publicity endeavor for the whole nation. Consequently, timing the Netherlands name change comes as a clever move on the eve of the Eurovision Song Contest and the Olympic Games.
Perceived Benefits of The Netherlands Name Change
30 Million tourists are forecasted to visit the country in 2020. This will help lubricate the economy and fuel the touristic sector. Moreover, a decade from now i.e. in 2030, more than 40 Million people will be visiting the European nation per year. This will further enforce the right kind of tourism in the country.
Also, the Netherlands is one of the most liberal and progressive nations in the world. Hence, many political, economical and societal summits are scheduled there. Moreover, Dutch sports teams frequently travel abroad representing the country. As a result, this name change will enhance the national pride of the country and help it achieve higher presence on the world stage. Therefore, it is safe to say that this move will position the country for success. This success will continue to reap benefits for decades to come.
