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Creating a Personal Brand

How to Create a Personal Brand

Many people roam aimlessly through life without defining their mission and purpose. However, many others are very keen on establishing a personal brand and be known for it. If you belong to the second category, here are some tips to help you reach your life’s mission.

5. Think of the Future

Reverse engineering is your best friend when it comes to understanding the future. Hence, think of the future and what you wish to become.

Imagine yourself 5 years from now at a party and someone would like to introduce you to others. What do you wish this person to say about you and what title would you like to hold by then.

4. Have Cofidence

Netherlands football Team by Faris Oman via Flickr

Being confident is always a good idea. Confidence comes from the fact that we have nothing to hide and are honest as much as possible. Have you ever heard of the “Dutch Directness” idiom? Certainly we can learn a lot from this culture. 

3. Let Your True Colour Shine

Be who you are. You heard this sentence so many times in your life. Even though it feels like a cliche by now, nonetheless it is very powerful. By being yourself, you let your inner light shine which will show on the outside.

Do not hide or fake your identity to please others as you will end up miserable yourself. Remember it’s “You” who will have to live with “You” for the rest of your life. So think of the disastrous effect if both of the “You“s were not in concordance. 

2. Stay Updated with Your Added Value

Once you establish your personal brand, it is not a one-time task. On the contrary, like many other facets of life, personal branding and added value have to be continuously monitored and updated. Therefore, stay relevant to your tribe or peers as much as possible. Let them seek value in you by clearly understanding your own values and what you stand for . This is quite visible through your personal updated brand.

1. Have Your Own Marketing Strategy

Niccolò Machiavelli, author of The Prince
Niccolò Machiavelli, author of The Prince

As with any marketing campaign, a crisp clear message has to be drafted. Moreover, consistency is key in this processes. Therefore, after defining the general guidelines of your personal brand, always remain within the same set of values that you stand for.

It is advisable never to contradict your own beliefs for the sake of pleasing others. Always speak your mind as long as you do not hurt other people, but on the contrary, make a significant contribution into someones life and radically improve it.

Be the Change You Wish to See in the World - Mahatma Gandhi

Keep your life and personal brand simple and straight to the goal. You love to change things that are erroneously done, be the champion of change and do not wait for others to do it on your behalf. Include this notion in your personal brand, and an enormous value will be added to your life and those in your social circle.

Often times it is hard to start with something new, we are here to help you. Coaching might seem overwhelming to some people or require huge sums of money and commitment.

In this new era, coaching has become very simple and fluid. It is similar  to having a walk or a cup of coffee with a trusted friend who can help you see things from a fresh and different perspective. Also, it can be done online through a simple video or voice call and the coach will support you all the way.

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